Most of the people or SEO persons want to target multiple locations in the Local SEO campaign but have only 1 business address. This is the problem faced by many people and most of us don’t know the actual solution for this.
Sometimes it is not feasible to have multiple business addresses for a business as all businesses are not that much big like Flipkart, Google, Facebook, Paytm etc. Most of the small businesses have only single address but want to target all the nearby locations.
Here I have listed few things that can help optimize your website for multiple locations even when you have only single business address. It will help you improve your website ranking in Google Maps & packs.
Google Business Listing:
The first thing that you have to do is to list your business on Google My Business using the business address. This is the most important thing that you have to implement before proceeding. You need to verify you listing and then optimize it. Complete your 100% Google business listing profile.
Add Business Description:
The next thing you have to do is to add business description of 750 characters. In the business description, you have to add all the business locations. You don’t need to add the full business address, just add the location names that you want to target.
Add Multiple Locations:
This is one of the most important thing that you have to implement. You have to open your Google business listing account & try to change the address. There you will see text something like “Do you deliver products/services at customer places”. Here you have to select the option “YES”. Once you will select this option, Google will allow you to add multiple location names there. You will not be allowed to add full business address, but the location names that you want to target.
Inside the Google business listing account, you will see the option to add services/products. Here you have to add your services with the location name. This will help you rank your services based local keywords in Google maps & packs.
Location Based Pages:
Now it’s the time to optimize your website for different locations. You need to create location based pages on the website if you can. It will help you easily rank the website pages for the targeted local keywords.
Add Locations in Footer Section:
The next thing you have to do is to add all the locations in the footer section of the website. It will help Google understand that your business is present at multiple locations.
List Your Business on Different Business Listing Sites:
You have to list your business on different business listing sites and maintain 100% NAP consistency. This will help to rank your business for the actual business address.
All the above implementations will help improve the website rankings in Google Maps & Packs for the location based keywords.